Jan 14, 2026

A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots...

Jan 13, 2026

Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.

Jan 12, 2026

Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.

Jan 11, 2026

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he’s going to challenge you to examine your priorities… and see if you’re spending your time on things that are truly important. This one’s not very long, but the...

Jan 10, 2026

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson’s best effort,...