May 18, 2026
Welcome to the Monday podcast–you know what that means… it’s time for the latest installment of our “5 Ways to Monday” series… quick, easy to chew nuggets of advice from the master himself. Today’s topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this:...
May 11, 2026
It’s Monday… which means we’re ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we’re talking about hyper local marketing. The idea here is to double and triple down on marketing for a relatively small, potentially lucrative geographic area.
May 4, 2026
It’s Monday, which means it’s time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the “ad for the ad” so to speak, and is therefore the most important element in any...
Apr 27, 2026
Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich breaks down 5 tactical ways to engineer referrals on demand: identity, brand ambassadors, consistent mailings, texting, and making your customer experience...