Jul 31, 2026
On today’s podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It’s a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing...
Jul 30, 2026
In this Throwback Thursday episode, Rich revisits a webinar exploring how small "Davids" can outmaneuver big "Goliaths" in business. Through a real client story involving wasted media spend and a failing website, Rich unpacks the Level 10 Mindset: radical self-awareness. Know your strengths, surround yourself with...
2516: CCN Interview: Why Your $20 Million Contracting Business Is Actually Broke (And How to Fix It)
Jul 29, 2026
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN pulls first with struggling contractors, the "Primal Selling System," and why discipline separates profitable owners from the rest. Plus:...
Jul 28, 2026
It’s the age-old debate on today’s podcast--does size matter? Is bigger better? In advertising, as you’re about to hear Rich explain, the answer is almost always YES. He’ll cover the benefits of size and give you some tips for going large for print ads, mailings, tv & radio, billboards, and even home shows.
Jul 27, 2026
Today’s podcast is based on a very simple premise: If you can SHOW your prospects what you’re all about… so that it’s super easy to understand, then they’re going to be more likely to believe whatever it is you’re TELLING them about your products and your company. Yep, we’re talking about the power of a...