Jan 12, 2026

Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.

Jan 5, 2026

It’s a Monday so it only makes sense to continue listening to the best “5 Ways to Monday” episodes. It’s a new year! And we’re here to help you make it a GREAT one! Today it’s 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to...

Dec 1, 2025

t’s Monday, which means it’s time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people...

Nov 24, 2025

Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject “something different” into your marketing plan? That’s what today’s episode is all about–mixing things up, and doing things a bit different. Not a TON different–just a little bit different.

Nov 17, 2025

What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our “5 Ways to Monday” series. It’s special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and...