Oct 2, 2026

Today is the second in a two-part series featuring two and a half hour training sessions that Rich gave last week for GAF in Texas–first in San Antonio (yesterday’s podcast) and then in Austin–today’s episode. In last week's intro, I gave a detailed overview of how the two presentations are the same, and how...

Sep 25, 2026

Hear Rich Harshaw’s San Antonio presentation for GAF, where he goes off script with stories, insights, and a deep exploration of why identity is essential to every part of your marketing—including digital.

Apr 3, 2026

In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site...

Mar 10, 2026

Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages,...

Aug 26, 2025

Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.