Apr 3, 2026
In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site...
Mar 10, 2026
Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages,...
Aug 26, 2025
Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.
Nov 20, 2024
Some of Rich's Best stories: How to develop your company's Identity, Pointing at YOUR Shower head, Putting the Right Troops into your Website Battles - Are all here in Rich’s Presentation to GAF in Austin. Enjoy!
Nov 19, 2024
Rich speaks at the GAF conference in San Antonio - This training is All about Marketing and SEO!