Dec 4, 2025

It’s Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast,...

Nov 27, 2025

It’s Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In those years, the principles of marketing have not changed one single bit… and as you’re about to hear… when it comes to identity, you’ve got to not JUST have a...

Nov 20, 2025

We join Rich in one of his old “Tuesday Morning Ad Clinic” webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and...

Nov 13, 2025

It’s Throwback Thursday, and here we’ve dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He’s going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you’d...

Nov 6, 2025

It’s Throwback Thursday, and today we’re taking the wayback machine to 2012 for a webinar Rich did called “Advance Joint Venture Strategies.” What’s a joint venture? It’s when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover...