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Oct 14, 2021

On This TBT Rich shares his thoughts on one of his favorite marketing books - ‘Made to Stick’


Oct 7, 2021

On this TBT Rich talks with a customer about a mailer -making sure that it has all the ‘identity’ it needs, to make a strong case to the prospect!


Sep 30, 2021

Rich Dissects a Postcard that a contractor wants to send to invite people to an open house they’re holding, at the home of one of their customers where they recently finished a basement, to show off their work.


Sep 23, 2021

This TBT is a webinar from 2021 about Creativity in Marketing. Rich shares three ways to come up with innovative ideas for your business.


Sep 16, 2021

On This TBT Rich shares strategies for you to work with other companies to leverage their name or list to generate leads and sales.