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Sep 21, 2023

Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he discusses apply to any kind of business!

Sep 14, 2023

On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines.

Sep 7, 2023

On This Throwback Thursday Rich shares an innovation called ‘Captain Obvious’ to help you deliver on the brand promise you are making with your companies identity.

Aug 24, 2023

On this TBT Rich gives some good advice on Homeshows ~ Including the Big Bill!

Aug 17, 2023

On this Throwback Thursday, Rich chats with a Siding company about some neighborhood mailers they got from their manufacturer...Rich wasn’t thrilled, and gave some advice on what might work better.